The Top 10 Cities For Marketing Jobs Right Now!

Based on the Forbes' information which it's listed below does not reflect a precise number of available jobs, as an opening can be listed more than once or remain online after it’s been filled. Still, the numbers indicate a strong gauge/measurement of current national hiring demand for marketing jobs.

It is remarkable that if a local company or a marketer would like to move globally in other countries to take advantage and find better job openings for their business then they should make a proper research.


These are The Top 10 Cities For Marketing Job Openings:



1. New York, NY — 2382 job openings

2. San Francisco, CA—1313 job openings

3. Chicago, IL — 759 job openings

4. Los Angeles, CA — 597 job openings

5. Boston, MA — 585 job openings

6. Seattle, WA — 503 job openings

7. Atlanta, GA — 441 job openings

8. Washington, DC — 384 job openings

9. Austin, TX — 381 job openings

10. Dallas, TX — 368 job openings








Sources Of Information:
Source1
Source2-Pictures
Pic-Texas

Think Global, Act Local!

Below there are another 2 examples of Glocalisation

In order to succeed globally, even the biggest multinational companies must think locally.

 "Think Global, Act Local"

When Tesco expanded globally in countries such as Thailand, Hungary and the Czech Republic it kept its usual name and branding. However, when it entered the United States, it named its stores "Fresh & Easy Neighborhood Market".

                                                              

Starbucks is trying out locally designed franchises in stores. The stores are non-Starbucks branded in order to recapture the feel of a local coffee shop, which would otherwise be threatened by the existence of Starbucks in its vicinity.

Below there are some examples of Starbuck's glocalisation:

Starbucks at the Forbidden City, Beijing, China

Starbucks in Dortmund, Germany

Starbucks in East Grinstead, England

Starbucks in Mumbai, India

You can also read my previous post related to Glocalisation:

“Are you up for Glocalising? Do as McDonald's!”

Pictures references in order of listing:

Pic1: Tesco Logo
Pic2: Fresh & Easy Neighborhood Market

Pic3: Starbucks Logo

Pic4: Starbucks at the Forbidden City, Beijing, China

Pic5: Starbucks in Dortmund, Germany

Pic6: Starbucks in East Grinstead, England

Pic7: Starbucks in Mumbai, India

Information Source

How can Viral Marketing influence the global marketing?

Viral marketing or Online word-of-mouth can be defined as a marketing technique that seeks to take advantage of pre-existing social networks to produce exponential growth in brand awareness.

Global selling and buying can be a part of a social process and through this technique can reach a large number of people rapidly. If a campaign is successful in developing the viral marketing then it can be easily spread.


Evian (brand name of mineral water) is one of the most successful viral campaigns. 

In April 2013, the company developed the "Baby & Me" commercial. 

▪ 100+ million total views within weeks

▪ The results were shared on Facebook, Instagram and Twitter using the global hashtag #evianbabyandme.



The message of Evian campaign is that everyone hides an inner child inside. 👶(Evian-Live Young)

Video Source