How does an advertisement attract people's attention?

Barncancerfonden is a Children's Cancer Foundation. It is a nonprofit organization and the single largest funder of childhood cancer research in Sweden. Based on a Swedish shampoo (Apolosophy by Apotek) subway ad which blew the world away, they try as an organisation to use the same technique in order to show a powerful, touching and realistic message. The commercial became viral because it evokes lots of emotions such as sadness and nostalgia.

Get ready for your emotions to overtake you! 💗

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The beauty starts from within yourself - Dove

An emotional, innovative commercial by Dove in relation to beauty and most importantly about natural beauty. It became viral within a few days and it's pretty clear why!

It's all about seeing the beauty in ourselves and appreciating the importance of loving ourselves. Inner beauty and looks are interlinked and this is what our friends, partners and families see in us!

Enjoy the commercial and bring out your beautiful god-made self.

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Picture Source-Dove

You can also read my previous post related to Viral Marketing by clicking on the picture below:

       

  
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How can Viral Marketing influence the global marketing?

Viral marketing or Online word-of-mouth can be defined as a marketing technique that seeks to take advantage of pre-existing social networks to produce exponential growth in brand awareness.

Global selling and buying can be a part of a social process and through this technique can reach a large number of people rapidly. If a campaign is successful in developing the viral marketing then it can be easily spread.


Evian (brand name of mineral water) is one of the most successful viral campaigns. 

In April 2013, the company developed the "Baby & Me" commercial. 

▪ 100+ million total views within weeks

▪ The results were shared on Facebook, Instagram and Twitter using the global hashtag #evianbabyandme.



The message of Evian campaign is that everyone hides an inner child inside. 👶(Evian-Live Young)

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