Friday, February 27, 2015

How language can affect the global marketing?


Language can be described as the mirror of the culture and undoubtedly is the key element to a country's culture. For example, when there are four languages in a country we have to research for four separate cultures properly before we engage in successful global business ventures. It is necessary to examine thoroughly differences in gestures, dialect and expressions in order to have an effective communication.



This Dutch advertisement actually means "Mama, that one, that one, that one ..." "Please" . But in English this could easily sound as though the child is telling her mother to die, in spite of the fact that the word is not pronounced the same way in the two languages.
Picture source



This Dutch advertisement actually means "Mama, that one, that one, that one ..." "Please". In English, this could easily sound as though the child is telling her mother to die, in spite of the fact that the word is not pronounced the same way in the two languages.








1 comment:

  1. I really liked your blog. Thank you for sharing your knowledge about global marketing.
    Global marketing guide

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