Think Global, Act Local!

Below there are another 2 examples of Glocalisation

In order to succeed globally, even the biggest multinational companies must think locally.

 "Think Global, Act Local"

When Tesco expanded globally in countries such as Thailand, Hungary and the Czech Republic it kept its usual name and branding. However, when it entered the United States, it named its stores "Fresh & Easy Neighborhood Market".

                                                              

Starbucks is trying out locally designed franchises in stores. The stores are non-Starbucks branded in order to recapture the feel of a local coffee shop, which would otherwise be threatened by the existence of Starbucks in its vicinity.

Below there are some examples of Starbuck's glocalisation:

Starbucks at the Forbidden City, Beijing, China

Starbucks in Dortmund, Germany

Starbucks in East Grinstead, England

Starbucks in Mumbai, India

You can also read my previous post related to Glocalisation:

“Are you up for Glocalising? Do as McDonald's!”

Pictures references in order of listing:

Pic1: Tesco Logo
Pic2: Fresh & Easy Neighborhood Market

Pic3: Starbucks Logo

Pic4: Starbucks at the Forbidden City, Beijing, China

Pic5: Starbucks in Dortmund, Germany

Pic6: Starbucks in East Grinstead, England

Pic7: Starbucks in Mumbai, India

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Are you up for Glocalising? Do as McDonald's!

McDonald's, as a global company, chooses the Glocalisation Strategy.
("Think Global, Act Local")

This strategy combines two words which are "globalisation" and "localisation".

Based on this framework, the development and distribution of products or services intended for the global market but is more likely to succeed when they are customized, adapted to suit local culture and behaviour.

Below there are some examples of McDonald's Glocalisation Strategy:


In Japan
▪ Tamago burger
Hamburger with a beef patty, pepper sauce, bacon, and a poached egg. Served with or without cheese 
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In France
▪ Croque Monsieur
Grilled ham and cheese sandwich
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In Chile
▪ McPollo
Guacamole (avocado paste) McPollo burger
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In Greece & In Cyprus
▪ GreekMac
Consisting of two burger patties wrapped in a pita with yogurt sauce, tomato slices, iceberg lettuce and onions.
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In Philippines
▪ McRice
Sticky rice fans can enjoy the McRice burger in the Philippines with either chicken or beef patties.
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In India
▪ Maharaja Mac
The Big Mac is replaced by the Maharaja Mac, which was originally a mutton burger, but is now a chicken burger.
Beef and pork products are not served to cater to Indian religious sensitivities. 
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