Are you up for Glocalising? Do as McDonald's!

McDonald's, as a global company, chooses the Glocalisation Strategy.
("Think Global, Act Local")

This strategy combines two words which are "globalisation" and "localisation".

Based on this framework, the development and distribution of products or services intended for the global market but is more likely to succeed when they are customized, adapted to suit local culture and behaviour.

Below there are some examples of McDonald's Glocalisation Strategy:


In Japan
▪ Tamago burger
Hamburger with a beef patty, pepper sauce, bacon, and a poached egg. Served with or without cheese 
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In France
▪ Croque Monsieur
Grilled ham and cheese sandwich
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In Chile
▪ McPollo
Guacamole (avocado paste) McPollo burger
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In Greece & In Cyprus
▪ GreekMac
Consisting of two burger patties wrapped in a pita with yogurt sauce, tomato slices, iceberg lettuce and onions.
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In Philippines
▪ McRice
Sticky rice fans can enjoy the McRice burger in the Philippines with either chicken or beef patties.
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In India
▪ Maharaja Mac
The Big Mac is replaced by the Maharaja Mac, which was originally a mutton burger, but is now a chicken burger.
Beef and pork products are not served to cater to Indian religious sensitivities. 
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