The "nine strategic windows" model uses industry globalism and the firm's preparedness as criteria for deciding if the firm should go abroad, internationally or rather to stay at home.
Industry Globalism:
International marketing environment determines the degree of globalism. Thus, the strategic actions and behaviour of firms depend on the structure of international competition in the related industry.
Preparedness for Internationalization:
Firms have the power to influence this dimension. It determines the preparedness of firms to expand their skills to international boundaries. These skills include personal skills and managerial skills. Furthermore, a well-prepared company for internationalization has the capability of dominating the international market. On the other hand, a weak firm, according to Solberg (1997), should stay at the home market and improve its performance.
Firms have the power to influence this dimension. It determines the preparedness of firms to expand their skills to international boundaries. These skills include personal skills and managerial skills. Furthermore, a well-prepared company for internationalization has the capability of dominating the international market. On the other hand, a weak firm, according to Solberg (1997), should stay at the home market and improve its performance.
Sources of the above information:
Table
Terminologies
No comments:
Post a Comment