How advertising can affect global marketing?

David Ogilvy  said:

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

Undoubtedly, advertising is one of the most remarkable forms of communication. Global marketers need to consider this tool because a large number of consumers can be influenced by mass media.

Below there are some types of advertising:

Outdoor

  

Newspapers

Magazines

   

                                        

Journals

Directories

Radio

Through this link you can listen a radio ad:

http://www.overnightradio.com/work/shoesright.html

Television

 Cinema   

Pictures references in order of listing:

Outdoor:  Pic1 ,Pic2, Pic3

Newspapers: Pic5, Pic6

Magazines: Pic7, Pic8

Journals: Pic9

Directories: Pic10

Television: Pic11

Cinema: Pic12