Below there are another 2 examples of Glocalisation
In order to succeed globally, even the biggest multinational companies must think locally.
"Think Global, Act Local"
"Think Global, Act Local"
When Tesco expanded globally in countries such as Thailand, Hungary and the Czech Republic it kept its usual name and branding. However, when it entered the United States, it named its stores "Fresh & Easy Neighborhood Market".
Starbucks is trying out locally designed franchises in stores. The stores are non-Starbucks branded in order to recapture the feel of a local coffee shop, which would otherwise be threatened by the existence of Starbucks in its vicinity.
Below there are some examples of Starbuck's glocalisation:
Starbucks at the Forbidden City, Beijing, China
Starbucks in Dortmund, Germany
Starbucks in East Grinstead, England
Starbucks in Mumbai, India
You can also read my previous post related to Glocalisation:
Pictures references in order of listing:
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