The two vital criteria that Warc 100 had analysed was the effectiveness and the strategy competitions of the global marketing campaigns.
The list includes the following elements:
▪ Campaign
▪ Brand
▪ Agency
▪ Location
▪ Category
▪ Points
1.
Kan Khajura Tesan
Hindustan Unilever
Lowe Lintas/PHD
India
Household & Domestic
120.7
2.
Real Beauty Sketches
Dove
Ogilvy & Mather São Paulo/PHD
Global
Toiletries & Cosmetics
88.6
3.
Travel Yourself Interesting
Expedia
Ogilvy & Mather London
UK
Travel, Transport & Tourism
78.1
4.
Help A Child Reach 5
Lifebuoy
Lowe Lintas
India
Toiletries & Cosmetics
74.2
5.
Beautiful Hair, Whatever the Weather
Pantene
Leo Burnett/Arc Worldwide, Starcom MediaVest Group
US
Toiletries & Cosmetics
71.5
6.
Bentley Burial
Brazilian Association of Organ Transplants
Leo Burnett Tailor Made
Brazil
Government & Non-Profit
66.4
7.
SMART TXTBKS
SMART Communications
DDB DM9 JaymeSyfu
Philippines
Telecoms
63.0
8.
YouDrive
Mercedes-Benz
AMV BBDO
UK
Automotive
62.5
9.
The Hornbach Hammer
Hornbach
HEIMAT Berlin
Germany
Retail
58.9
10.
Fair Go Bro
Virgin Mobile
Havas Worldwide Sydney/One Green Bean
Australia
Telecoms
57.3
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