Budweiser -Super Bowl ad- 2015

Grab your tissues for Budweiser's 2015 Super Bowl commercial which was one of the best Super Bowl ads of this year.
Such an emotional 60-second spot!

Enjoy the lovely commercial! 

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Nivea: StressTest Commercial

Nivea as a global skin and body care brand chose to corporate with an agency ad, Felix & Lamberti in order to promote their product, a deodorant. They ambushed a series of people in an airport waiting room with a mischievous multimedia barrage.

Through this "evil" multimedia made it appear as though each one was wanted by the police for some crime and that that person wanted by the authorities. Naturally, the victim's confusion, anxiety and stress grow with each passing moment. As you watch the commercial, you can sense the tension through the facial expressions of unsuspecting StreesTest victims. According to AdWeek, Nivea stated that the video’s participants were thoroughly studied in advance (with the assistance of close friends) to ensure their physical and mental eligibility for this type of situation. Hence, this means that those in the video are not actors, but everyday people.

It is worth mentioning that marketing strategies are the fundamental goals of increasing sales and achieving a sustainable competitive advantage. In this case, the ambush marketing will assist Nivea to have more effective results in terms of promoting, selling its product by the assistance of the agency ad, Felix & Lamberti.

How would you feel if that happened to you?

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Reebok Super Bowl Commercial 2015: Freak Show - Be More Human

For the Super Bowl 2015, Reebok made a commercial which showed the powerful use of their brand.

Specifically, the brand uses the strength of CrossFit members and other athletes to show that their sneakers are ready for anything.
The ad shows athletes who spend their days doing hard exercises in the mud and lift extremely heavy weights. The message is that they are trying in what they' re doing to be even better parents, leaders, to more determined and finally to be more humans.

Enjoy the inspirational commercial below! 💪

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How does an advertisement attract people's attention?

Barncancerfonden is a Children's Cancer Foundation. It is a nonprofit organization and the single largest funder of childhood cancer research in Sweden. Based on a Swedish shampoo (Apolosophy by Apotek) subway ad which blew the world away, they try as an organisation to use the same technique in order to show a powerful, touching and realistic message. The commercial became viral because it evokes lots of emotions such as sadness and nostalgia.

Get ready for your emotions to overtake you! 💗

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The beauty starts from within yourself - Dove

An emotional, innovative commercial by Dove in relation to beauty and most importantly about natural beauty. It became viral within a few days and it's pretty clear why!

It's all about seeing the beauty in ourselves and appreciating the importance of loving ourselves. Inner beauty and looks are interlinked and this is what our friends, partners and families see in us!

Enjoy the commercial and bring out your beautiful god-made self.

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You can also read my previous post related to Viral Marketing by clicking on the picture below:

       

  
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