Barncancerfonden is a Children's Cancer Foundation. It is a nonprofit organization and the single largest funder of childhood cancer research in Sweden. Based on a Swedish shampoo (Apolosophy by Apotek) subway ad which blew the world away, they try as an organisation to use the same technique in order to show a powerful, touching and realistic message. The commercial became viral because it evokes lots of emotions such as sadness and nostalgia.
Get ready for your emotions to overtake you! 💗
