Below there is the Top 10 list of the Best Marketing Campaigns in the world (2015)
The two vital criteria that Warc 100 had analysed was the effectiveness and the strategy competitions of the global marketing campaigns.
The list includes the following elements:
▪ Campaign
▪ Brand
▪ Agency
▪ Location
▪ Category
▪ Points
1.
Kan Khajura Tesan
Hindustan Unilever
Lowe Lintas/PHD
India
Household & Domestic
120.7
2.
Real Beauty Sketches
Dove
Ogilvy & Mather São Paulo/PHD
Global
Toiletries & Cosmetics
88.6
3.
Travel Yourself Interesting
Expedia
Ogilvy & Mather London
UK
Travel, Transport & Tourism
78.1
4.
Help A Child Reach 5
Lifebuoy
Lowe Lintas
India
Toiletries & Cosmetics
74.2
5.
Beautiful Hair, Whatever the Weather
Pantene
Leo Burnett/Arc Worldwide, Starcom MediaVest Group
US
Toiletries & Cosmetics
71.5
6.
Bentley Burial
Brazilian Association of Organ Transplants
Leo Burnett Tailor Made
Brazil
Government & Non-Profit
66.4
7.
SMART TXTBKS
SMART Communications
DDB DM9 JaymeSyfu
Philippines
Telecoms
63.0
8.
YouDrive
Mercedes-Benz
AMV BBDO
UK
Automotive
62.5
9.
The Hornbach Hammer
Hornbach
HEIMAT Berlin
Germany
Retail
58.9
10.
Fair Go Bro
Virgin Mobile
Havas Worldwide Sydney/One Green Bean
Australia
Telecoms
57.3