Friday, July 31, 2015

5 Disadvantages of Global Market!

5 Disadvantages of Global Market



There are differences in: 
  • consumer needs and wants, and usage patterns for products
  • brand and product development
  • the competitive environment. (High or Low)
  • the legal environment, some of which may conflict with those of the home(Local) market
  • the administrative procedures and product placement can occur


By conducting thorough research, you will find the proper ways to adapt to distinct aspects of the target country or countries (e.g. examine social, economic, political situation, international and exchange rules).





Friday, July 24, 2015

The Top 10 Cities For Marketing Jobs Right Now!

Based on the Forbes' information which it's listed below does not reflect a precise number of available jobs, as an opening can be listed more than once or remain online after it’s been filled. Still, the numbers indicate a strong gauge/measurement of current national hiring demand for marketing jobs.

It is remarkable that if a local company or a marketer would like to move globally in other countries to take advantage and find better job openings for their business then they should make a proper research.


These are The Top 10 Cities For Marketing Job Openings:




1. New York, NY — 2382 job openings












2. San Francisco, CA—1313 job openings











3. Chicago, IL — 759 job openings










4. Los Angeles, CA — 597 job openings













5. Boston, MA — 585 job openings












6. Seattle, WA — 503 job openings












7. Atlanta, GA — 441 job openings












8. Washington, DC — 384 job openings












9. Austin, TX — 381 job openings












10. Dallas, TX — 368 job openings









Sources Of Information:

Source1
Source2-Pictures
Pic-Texas

Friday, July 17, 2015

The Top 10 Best Marketing Campaigns Of 2015!

Below there is the Top 10 list of the Best Marketing Campaigns in the world (2015)

The two vital criteria that Warc 100 had analysed was the effectiveness and the strategy competitions of the global marketing campaigns.


The list includes the following elements:
▪ Campaign
▪ Brand
▪ Agency
▪ Location
▪ Category
▪ Points

1. 
Kan Khajura Tesan
Hindustan Unilever
Lowe Lintas/PHD
India
Household & Domestic
120.7

2.
Real Beauty Sketches
Dove
Ogilvy & Mather São Paulo/PHD
Global
Toiletries & Cosmetics
88.6

3.
Travel Yourself Interesting
Expedia
Ogilvy & Mather London
UK
Travel, Transport & Tourism
78.1

4.
Help A Child Reach 5
Lifebuoy
Lowe Lintas
India
Toiletries & Cosmetics
74.2

5.
Beautiful Hair, Whatever the Weather
Pantene
Leo Burnett/Arc Worldwide, Starcom MediaVest Group
US
Toiletries & Cosmetics
71.5

6.
Bentley Burial
Brazilian Association of Organ Transplants
Leo Burnett Tailor Made
Brazil
Government & Non-Profit
66.4

7.
SMART TXTBKS
SMART Communications
DDB DM9 JaymeSyfu
Philippines
Telecoms
63.0

8.
YouDrive
Mercedes-Benz
AMV BBDO
UK
Automotive
62.5

9.
The Hornbach Hammer
Hornbach
HEIMAT Berlin
Germany
Retail
58.9

10.
Fair Go Bro
Virgin Mobile
Havas Worldwide Sydney/One Green Bean
Australia
Telecoms
57.3