Meeting marketing objectives should lead to sales. If not, you need to set different marketing objectives in order to have the desired result. In addition, they should be clear, measurable, and have a stated time frame for achievement.
In other words, the objectives should be SMART:
Specific, Measurable, Achievable, Realistic and Timely
Based on the source below, you can understand that we need to bear in mind this approach in order to accomplish our goals, targets and objectives.
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