To begin with, a marketing manager needs to decide which approach is the best in order to develop a powerful global brand name of his/her campaign.
Co-branding is a form of cooperation between at least two or more brands of goods or services. Through this form, the participants can create synergies which are valuable for both. Mostly, in case of co-branding, the products are complementary in the way that one product can be consumed or used independently of the other product or service.
Below there are some examples of co-branding:
Enjoy the various commercials!
T.G.I Friday's +Jack Daniel's
Nike + iPod
Philadelphia + Cadbury
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